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Data loss in the cloud: Dispelling misconceptions and empowering users

We often encounter an enduring misconception: that data stored in Cloud, or Software as a Service (SaaS) applications is entirely safe from loss. It's essential to dispel this myth and enlighten our clients about the vulnerabilities that exist, even in the seemingly invincible cloud.

Here's the truth - while an all-out catastrophe at Microsoft’s data centres is highly unlikely, the inadvertent deletion of crucial information by an employee is far more common. It’s crucial to note that while Cloud providers generally bear no responsibility for such data loss, they also aren't equipped to defend against unintentional or harmful actions that can result in data loss. 

As a partner to your team, we believe in maintaining an open dialogue about these risks. If you're wondering, "How could I possibly lose data in the cloud?" Here are the three most common scenarios we see: 

Unintentional Deletion and User Errors

It's a common tale - data gets deleted, only to be later realized much that it was still necessary. Maybe a team member unintentionally eradicated a shared document, or you discarded a shelved project that unexpectedly gains a second wind. Information can also be inadvertently overwritten or corrupted by users or third-party apps. 

Data Overwriting

Cloud applications are dynamic repositories, continually amassing new data. However, this fluidity has a downside. Data overwriting, particularly through imports or third-party app integrations, is a frequent issue that can overwrite and erase valuable data.

Deliberate Malicious Acts

Not all data loss incidents are accidental. Disgruntled employees or those facing termination may eliminate data out of spite or fear. Similarly, hackers, with their sophisticated methods to breach security systems, may delete or corrupt data. Thus, dealing with untrustworthy users, both internal and external, is an unfortunate yet realistic aspect of data management.


The crux of our message is this: data loss in the cloud is often not due to a catastrophic event but rather to human action, whether unintentional or malicious. As such, it's crucial to have a robust backup solution in place. Remember, when it comes to data loss in the cloud, it's not SaaS applications, but the users who hold the key. 


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